Modern business is plagued with rising operating costs. From mounting taxes and insurance premiums to just keeping the lights on, expenses are going up and the only way to keep work coming in and the business running smoothly is through well-crafted written communications. By outsourcing writing projects, business owners will significantly reduce some of that overhead in the following ways:

 

·         No salary to pay.

·         No vacation time, sick days or overtime pay.

·         No health insurance or other employment benefits paid out.

·         Pay only for the work you need.

·         Professional writing generates the desired image and credibility.

  

In addition, using a professional freelancer means a fresh, outsider’s perspective, reducing redundancy and insuring that your message has the proper voice for your company. A professional business writer is a specialist.

 

 

 

 

Still think you should do it yourself?

You had better keep your wallet handy.

 

Secretaries, administrative assistants, interns and even executives do an estimated 40 percent of all internal writing projects at mid-sized companies. Staff members who are taking time to write press releases, sales letters and internal documents are leaving other projects unattended. Misapplying your workforce in this manner causes your business to suffer two-fold.

 

In the first place, while these individuals may be highly qualified, their day-to-day focus is not directed at researching and writing. If the material is written poorly, it will generate no response, and thus, no revenue, so the time and expense has been wasted.

 

Also, anything seen outside the company needs to be written for the desired audience. Without extensive experience and time dedicated to the task without distraction, an internal staffer will likely miss this target entirely.

 

As a result, you have now spent money on an employee to research the material, review samples of writing to get an idea of how it is to be created, then struggle with developing language and structure for the particular project. At that point, there is no way to put an exact figure to the cost of a single project like, for example, a sales letter.

 

Going with a professional writer, however, you will know how much the project will cost and how much time it will take and you can be assured that it will be written to exact specifications of your audience and your message. They may be our words, but it’s your image.